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  1. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Citing Oreo's success story from last year's Super Bowl and Oreo's single tweet this year, Daisley says capturing a moment can be incredibly powerful. When added to TV ads, the net result was a 36 percent lower CPA when those TV advertisements were...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    And what better way to tease them than using a platform designed for real-time marketing. Get ready to celebrate their success. Vine will become instrumental for brands looking to capitalize on real-time video marketing opportunities at tent-pole...

  3. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    Hinging your future on a single tactic, whether it's social, seo, paid search, email, etc.is a recipe for disaster. If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Many people simply forget that the success of a link, regardless of whether it is nofollowed or not, can also be measured in how much direct traffic that link generates. I changed the title of this post to make it more clear that I'm talking about...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Moving from old school to new school tactics across page, content, search, and social sets you up for success in 2014. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and, in conjunction, secure...

  6. 11 Must-Measure KPIs for Content Marketing Success

    However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. The search community has always been infatuated with content in one format or another, and...