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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Paid Search Are you looking to analyze marketing campaigns and their performance? Are you trying to set marketing budgets and need to understand what is working and what should be cut? Leverage the knowledge of other people who have had success and...

  4. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Citing Oreo's success story from last year's Super Bowl and Oreo's single tweet this year, Daisley says capturing a moment can be incredibly powerful. When added to TV ads, the net result was a 36 percent lower CPA when those TV advertisements were...

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    And what better way to tease them than using a platform designed for real-time marketing. Get ready to celebrate their success. Vine will become instrumental for brands looking to capitalize on real-time video marketing opportunities at tent-pole...