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Paid Search Success Campaigns

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  1. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. In addition to these free tools, here are 18 Must-Have Paid Tools for PPC Success. Here are their top recommendations for 27 free, must-have tools...

  2. 4 Ways to Expand PLA Success in 2014

    Negatives offer important safeguards to ensure product targets aren't too broad and that they don't match too many queries and render campaigns inefficient. With the introduction of Google Shopping campaigns, product inventory and attributes are...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Visitors Through Both Paid and Organic Search This segment demonstrates the interplay between organic...

  4. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    In looking at the data, it was hard to distill how much of this was directly due to enhanced campaigns,” said Greg Kunkel, global communications senior manager at Marin. For this study, Marin gleaned data from its global online advertising index...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.