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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? I want ROI (more money back than I pay in). You can certainly use your analytics platform to...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs). Again you want to get a relative ROI and value from what you're producing, and you already have a...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    She was adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for measuring both ROI and social media success. One of the most challenging tasks in selling digital marketing to the C-Suite...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Search & Social Google Analytics Advanced Segments Google Analytics has traditionally segmented data up to...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Redefine ROI: When an executive asks for ROI, what they mean is 'reassure me. Fix your analytics. CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. Patrick Brown, Principal, Marketing Analytics, Adobe...

  6. 10 Lessons About Enterprise SEO

    In order to make data-driven decisions that improve ROI, you have to have a solid understanding of your performance metrics and you have to be able to accurately those key performance indicators. It's important to recognize that most IT teams don't...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...