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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  2. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The finer things in life often are the best and I find that the finer tuning points in a paid search campaign separate success from massive success. However, what I think so many people miss is digging into the search phrase report that shows what...

  3. SEO Website Audits: Everything You Need to Know Part II

    Never take a penalty situation to someone without a significant understanding of the search engine responsible and previous recovery success. Well, website search death anyway. Do you spend hours and hours of time performing a task knowing you will...

  4. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Paid Search Leverage the knowledge of other people who have had success and let the crowd sourcing of reviews drive which template you import. Organic Search Most advanced Google Analytics users have created custom dashboards but few have imported...