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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Here are tips to help set you up on the right path to success. Since we can’t compel buyers to leave feedback, here...

  2. 26 Free Must-Have Tools for PPC Success

    In addition to these free tools, here are 18 Must-Have Paid Tools for PPC Success. Here are their top recommendations for 27 free, must-have tools for PPC success. It'll show search volume, create ad groups, and provide demographic data – all in...

  3. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Citing Oreo's success story from last year's Super Bowl and Oreo's single tweet this year, Daisley says capturing a moment can be incredibly powerful. When added to TV ads, the net result was a 36 percent lower CPA when those TV advertisements were...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    Get ready to celebrate their success. New success metrics will be key to commercial growth. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. But digital marketers can expect to see views being added as a...

  5. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    Hinging your future on a single tactic, whether it's social, seo, paid search, email, etc.is a recipe for disaster. If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Many people simply forget that the success of a link, regardless of whether it is nofollowed or not, can also be measured in how much direct traffic that link generates. I changed the title of this post to make it more clear that I'm talking about...

  7. 4 Ways to Expand PLA Success in 2014

    Marketers will get more out of PLA programs if they track, attribute, and report across their entire paid search efforts – both text ads and the PLAs. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to...