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  1. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Paid Search Leverage the knowledge of other people who have had success and let the crowd sourcing of reviews drive which template you import. Organic Search Most advanced Google Analytics users have created custom dashboards but few have imported...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Here are tips to help set you up on the right path to success. Since we can’t compel buyers to leave feedback, here...

  4. 26 Free Must-Have Tools for PPC Success

    In addition to these free tools, here are 18 Must-Have Paid Tools for PPC Success. Here are their top recommendations for 27 free, must-have tools for PPC success. It'll show search volume, create ad groups, and provide demographic data – all in...

  5. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Citing Oreo's success story from last year's Super Bowl and Oreo's single tweet this year, Daisley says capturing a moment can be incredibly powerful. When added to TV ads, the net result was a 36 percent lower CPA when those TV advertisements were...

  6. How Vine Has Changed the Video Landscape in Just 12 Months

    Get ready to celebrate their success. New success metrics will be key to commercial growth. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. But digital marketers can expect to see views being added as a...