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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x. The convergence of social, mobile, and search marketing techniques and...

  2. How to Deal With Search Marketing Burnout

    As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day. There's a word for it – burnout – and it's a problem in any industry, not just...

  3. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. We don't know because the industry won't talk about that, Kadanoff said.

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Example:  5 industry influencers (B-level) with an average social network reach of 5,000 making 10 notable brand mentions at an equivalent paid spokesman (B-level) cost of $1,500 each with an ad network reach of 10,000 = $37,500 equivalent paid...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    One client decided to engage its most ardent fans when planning a large industry event. But, in many cases, the people who really influence traffic and conversion on your site are the bloggers and active participants in industry message boards and...

  6. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Crowdsourcing eventually went corporate and has now become mainstream in every industry from health records to paid search. In a recent conversation with DataPop’s Tal Halpern (Marketing) and Dave Schwartz (Client Services), I had the opportunity...

  7. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In describing the terms of their licensing agreement, Covario said they will, “utilize Kenshoo’s digital marketing software to enable scalable online media buying and optimization on behalf of several global enterprise clients for both paid search...