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  1. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Website visibility used to be called just SEM (search engine marketing) and...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  3. How to Deal With Search Marketing Burnout

    As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day. For example, moving from paid search to SEO, from SEO to social media management, or...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Example:  5 industry influencers (B-level) with an average social network reach of 5,000 making 10 notable brand mentions at an equivalent paid spokesman (B-level) cost of $1,500 each with an ad network reach of 10,000 = $37,500 equivalent paid...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    In response to this disruption and the opportunities it creates for marketing through social media and search, content marketing is a hot topic among digital marketers these days. What’s more, as people share links and send social signals in the...

  6. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Crowdsourcing eventually went corporate and has now become mainstream in every industry from health records to paid search. They built the platform with the intention of solving a particular problem: Most search marketers just aren’t getting the...