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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Search Web Traffic Referrals 4. Social SEO Improved Search Rank 5. Compare options using a common currency and justify bottom-line...

  2. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    In the old days of SEO, traffic and ranking improvement easily justified investment, but those metrics are difficult to argue against CPA, ROAS, CPO, impressions, reach reports or those cost analysis spreadsheets paid search and advertising folks...

  3. Back to School: Now That’s What I Call a PPC Strategy!

    For 2011, electronics represent 31 percent of K-12 shoppers’ budgets and 36 percent of college bound students’ projected spend. By bidding more aggressively before summer, you can make sure potential customers see your paid search ads while they’re...

  4. Actionable Media Attribution and Analytics for Search Marketers

    Overall efficiency improved across all of their marketing channels, which in turn meant budgets could be raised while sticking to the same CPA goals that the marketer had been targeting before. Attribution of digital marketing efforts -- across...

  5. State of Search: Strong SEM Industry Growth Projected in 2011

    Social media budgets are up, but only a little when compared to last year. The study projects 2011 spending in the North American Search Engine Marketing sector to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase.