The biggest problem reported by advertisers across the board was rising keyword prices, which topped the list for advertisers of all sizes in a recent JupiterResearch SEM Executive Survey. As paid search budgets continue to grow, and campaigns get...
JupiterResearch Reveals SEM Executive Survey Findings - A new report from JupiterResearch finds that the majority of search marketers are satisfied with the return on investment they are seeing from search, and expect to increase spending this year.
Another report on the search industry, currently being conducted by JupiterResearch and the ClickZ Network, is collecting data until Friday, February 9. Out of the total 2006 spend, $8 billion, or 86 percent of that going to paid search, and $1.1...
The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. Niki Scevak, an analyst at JupiterResearch, took a look at how marketers are using search, and...
Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online advertising industry today, and analyzed how the market will grow over the next five year at the recent Search Engine Strategies conference in Chicago.
The longer article also details eight "things to pay attention to" that JupiterResearch believes will be crucial for successful search marketing campaigns in 2005. Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online...
By contrast, a recent JupiterResearch study said paid search would account for $2.6 billion in spending in 2004. A recent JupiterResearch report said that only a third of search marketers used an agency, but, because larger marketers tended to...
A new report from JupiterResearch says that search marketing firms, rather than the search engines themselves, now control the majority of search spending in the US. If you watch JupiterResearch's Search Tactics section, I'd expect the abstract to...
A new report from JupiterResearch finds that many search marketers have yet to become "sophisticates" in how they conduct search marketing campaigns and highlights interesting differences between them and their "unsophisticate" brethren.
