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Paid Search Spending Jupiterresearch

  1. SEMDirector Offers Accountability to Enterprise SEMs

    The biggest problem reported by advertisers across the board was rising keyword prices, which topped the list for advertisers of all sizes in a recent JupiterResearch SEM Executive Survey. As paid search budgets continue to grow, and campaigns get...

  2. Online Ads & Search: Looking Back, Looking Forward

    The longer article also details eight "things to pay attention to" that JupiterResearch believes will be crucial for successful search marketing campaigns in 2005. Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online...