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  1. SEMDirector Offers Accountability to Enterprise SEMs

    The biggest problem reported by advertisers across the board was rising keyword prices, which topped the list for advertisers of all sizes in a recent JupiterResearch SEM Executive Survey. As paid search budgets continue to grow, and campaigns get...

  2. Online Ads & Search: Looking Back, Looking Forward

    The longer article also details eight "things to pay attention to" that JupiterResearch believes will be crucial for successful search marketing campaigns in 2005. Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online...