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  1. 3 Building Blocks for Content and Search Marketing Success

    The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem. Content has become the catalyst that drives demand and fuels...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. These ads show up alongside the search results for the keywords you choose and provide additional visibility for your...

  3. FTC Giving Native Advertising a Closer Look

    How can methods used to differentiate content as advertising be retained when paid messages are aggregated (for example, in search results) or re-transmitted through social media? However, it could also mean that the FTC is looking at things like a...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Most people think social media is free but there is a high cost of time and effort if you want to do it correctly and get the best results. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. Organic search can't be influenced by paid or sponsored search...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. Google search manipulation starves some websites of traffic – PCWorldHarvard Business...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC) equivalent search ad costs...

  8. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Among the ACCC's complaints: when users searched for “Honda”, Google displayed sponsored links (which were renamed "ads" in...