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  1. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO...

  2. Search Week in Review for Oct. 30, 2010

    Organic Search Listings That Drive Clicks by John Greer SEM Basics Hacking AdWords - Who Said Black Hat Was Just Organic? The Search Industry Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent...

  3. Rip Van Winkle: "Things Change Fast in Today's World"

    SES New York Responds to Reasons Search Engine Marketers Attend SEM Conferences (prweb.com) Tell them that Google didn't reveal that Quality Score was used to determine which ads it would show above organic results until late 2008.