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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates.

  2. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. SEM = Pain Meds The following graph shows how your pain meds (SEM) can be weaned down as your antibiotics (SEO) begin to take affect.

  3. Rip Van Winkle: "Things Change Fast in Today's World"

    SES New York Responds to Reasons Search Engine Marketers Attend SEM Conferences (prweb.com) Tell them that Google didn't reveal that Quality Score was used to determine which ads it would show above organic results until late 2008.