SEO News

Paid Search Results Organic Eye Tracking

  1. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Cookie Laws, One to Keep an Eye On Search Engine Watch Director Jonathan Allen looks for the silver lining, saying, "All the new types of paid search ads and Google+ pages do seem to be taking up more and more real estate on search results pages...

  2. Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

    Eye tracking showed that they were more focused on completing typing their search query into the search bar than viewing the results appearing lower on the page. Google’s Instant Previews pane increases the importance of post-click-through behavior...

  3. Google Eye-Tracking Study Highlights Impact of Local/Places Results

    No.the video result, seems to have outperformed even the top organic result, as least as far as drawing the reader’s eye to it. We’ve seen some interesting and sometimes surprising eye-tracking studies, including the one we did last year with...

  4. 2010 Search Predictions: The Experts Weigh In

    Furthermore, aligning its corporate brand with software as opposed to say, indexing data, works towards Google's advantage in the public eye. I think a more important trend to watch is the increase of AdWords "attacking" organic search, as I...

  5. Obama is Winning the Internet War

    Marketing departments should also keep an eye on what corporate and competitive videos are out there. Organic Search Winner: Tie Paid Search Winner: McCain Republicans have been savvier on paid search throughout the election year.

  6. Q&A with Ken Jurina, President and CEO of Epiar

    Google's Universal Search results have been seen to have an impact on the traditional F-shaped heat maps generated by eye-tracking studies as eyes are now first drawn to image and video search results.