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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Showing up in the paid and organic search results communicates to the potential customer that you are relevant. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote...

  2. Last-Minute SEO - Here Come the Holidays!

    In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates. Organic Search However, the term "organic" is typically paired with the term "search" for practical purposes.

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    AdWords' paid and organic report. Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. Finally, they’re looking at landing pages a lot more closely...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? Is the day coming when Google will force content creators to create a Google+ account and verify...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the...

  6. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Organic Search Paid Search Step 3: Filter Gallery Results by Popularity, Reviews, Category, or Type Filter your results based on the insights you are looking for. Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but...

  7. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Organic Search: What's Trending for Q1? The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent).iPhone users...