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  1. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Search engine marketing (SEM), or paid search advertising, can satisfy the...

  2. Should You Syndicate Your Blog to Get More Traffic & Leads?

    As you saw in the image above, the client's blog received a significant traffic boost from syndicated content which was then picked up by other leading industry blogs. Social Media Today: Widely read by a cross-section of industry professionals.

  3. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. I think of organic, expanded," said Kristine Schachinger...