The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still proves to be a great reference guide for SEO professionals of all levels.
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly be integrated into other developing...
When this process is applied to link building it can help create campaigns that yield better results. As search engines have changed what they are looking for, the efforts we make as link builders have changed as well.
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both...
Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...
All this and much more in our quick recap of search and social marketing news and tips from the past week. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and...
By 2016, affiliate marketing will represent slightly less than 16 percent of the total spent on paid search, Forrester said, while total affiliate spending will reach nearly $4.5 billion that year. More important was channel conflict, as Google...
How do we, as search marketing professionals, defeat the legacy of spam? They were easy and they got results. As the marketing executives pointed fingers, the legacy remained. Isn't intended to solely increase search rankings.
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
Long-term prospects for PPC are good, considering search engine efforts to emphasize paid results over free listings in the search engine results pages. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and...
Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines, according to a Searchmetrics study. Google Shopping integrations in universal search drop 79% after...
However, it would be easy to blindly rely on these results to shut down a paid search program that: There is never a scarcity of data in paid search. Case in point is something that I like to call "pixel optimization" within paid search ads: many...
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Search marketing often attracts more of the budget, despite the fact that organic search delivers a higher rate of lead to close conversion than paid search, referral, social media, or outbound marketing.
At least a rough correlation between the time/resources put into a project and the results of the project will help keep your marketing efforts on track. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
Marketers must do social marketing, which means putting a plan in place to use social media as a channel to achieve marketing results. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads According to a recent McKinsey report, 63 percent...
Most practitioners and managers of search engine optimization (SEO) functions have come to understand that the one constant in this marketing environment is change. In 2013, many search results pages change rapidly, even if you keep your location...
As a PPC expert, I naturally gravitate toward the paid search sessions to get my regular dose of tips and takeaways. Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search...
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Introduced today, AdMax Local is a fully automated platform that enables...
Unless you can, paid search still has a place for you. The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? Here are three reasons why you shouldn't stop running a paid search campaign.
