SEO News

Paid Search Results Listings First Column

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  1. How to Dominate the Entire First Page of Google

    Editor's note: This column originally was published on June 3, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. While you can't directly control if these listings display in the SERPs, having a...

  2. Should SEOs Prepare for the End of Google as We Know It?

    Editor's Note: An SEW Reader posted a rebuttal to this column: Keep Calm & Carry On Despite Google SSL Search Term Encryption. To people in the search industry, this might be a big problem, an admission that they can’t actually create an algorithm...

  3. SearchDay | Get More Attention with Legal PPC Ad Symbols

    From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional. Tests Rich Media Ads in Paid Search Listings Posted by Feb 19, 2009 Yahoo! has been testing rich media ads in their paid search listings.

  4. SEO Basics: Effective Iterative Keyword Research

    Keywords, which include single- and multiple-word phrases, should also be assigned to pages that are most relevant (more on this in a future column). A dozen top-five listings for keywords nobody searches for aren't worth squat for bringing in...

  5. WebMD CEO Fights Off Google Health Virus with SEO

    In my last column, we looked at how Bankrate's CEO invested in search engine optimization to bolster revenues and profits. Wayne, you have been working through the process of re-architecturing the site to better improve your listings on search...

  6. Copyright Law: What Search Marketers Should Know (Part 1)

    Grant Crowell is the CEO and creative director for Grantastic Designs, and a contributor to Search Engine Watch's Vertical Search column, focusing on video search topics. It won't immediately affect the listings in the search results.

  7. Desperately Seeking Stats to Prove the Value of Branded Keywords

    Alan Rimm-Kaufman, a new author over at Search Engine Land and a guy with a PhD in operations research and stats at MIT (this guy's stats should beat all of the other stats) said in a recent column that sales from brand phrases are NOT incremental.