SEO News

Paid Search Results Engine Disclosure

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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. The FTC has not officially announced a review of the...

  3. Search Marketers' Wish Lists

    Only with this level of disclosure will we be able to stop the fraud that occurs not just in search but also in display advertising. It would be most helpful if a major search engine would become more deeply involved in contributing functionality...

  4. Google CEO Maps Missions, Stays on Message

    If Sullivan takes a special interest in the health of the search advertising market, he'd like to know more specifically about the revenue from just those ads—yet much of the reported information combines contextual ad revenue with search...