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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. If you can secure a paid search or display advertising budget to promote the content, that can also be very...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Remember, "look-back" periods should match the consumer’s decision-making time, he said. But, first, he provided some background that showed the evolution of search results. He began with the Google Panda update, which aimed to improve search...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Reaching the “perpetually connected” consumer is more achievable when efforts span multiple platforms. Comparison of the Social Channel to organic search, paid, referral, direct traffic and social media can define bottom-line results.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Brands selling direct to consumer saw their trademark CPCs rise significantly, as click throughs were diverted from their trademark search ads to the image-pleasing PL ads shown right on the search results page run by their retail partners,” they...

  6. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    We understand that the FTC's Consumer Protection Bureau is now looking closely at the issue of search labeling transparency and is strongly considering a formal review of compliance with the 2002 guidelines for search engine disclosure concerning...

  7. Back to School: Now That’s What I Call a PPC Strategy!

    Back to school shopping represents the second biggest consumer spending event outside of the holidays. By bidding more aggressively before summer, you can make sure potential customers see your paid search ads while they’re researching.