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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Organic Search: What's Trending for Q1? The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent).iPhone users...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    The conversion path will include data from paid search, but also organic, email, direct visits, and more You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Comparison of the Social Channel to organic search, paid, referral, direct traffic and social media can define bottom-line results. The proper balance between organic search, social media, email, paid search, referrals will vary.

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    Organic search can't be influenced by paid or sponsored search campaigns. Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly...

  6. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    In other words, the paid clicks aren't replaced by organic clicks when search ads are paused. Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic clicks.