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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Consider social analytics, social sign-on, ratings/reviews...

  2. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Updating global search and media processes requires a strong internal leader with proven experience managing integrated marketing campaigns. Process needs to include one central online marketing team that coordinates with IT as well as other...

  3. Nomenclature: The Industry Case For and Against SEO

    While this doesn't spell the death of SEO by any means, it marks a fundamental shift in how SEOs need to approach campaigns. Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given...

  4. Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

    Rosetta concluded that organic and paid campaigns are therefore not affected by Google Instant, though they do recommend ensuring high rankings for brand and brand modifier terms. They did find that image results captured and held the attention of...