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  1. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    This wide-reaching study of paid search campaigns included data from more than 800 advertisers including Macy's, University of Phoenix, Kayak, Salesforce.com, Hawaiian Airlines, and other well-known brands and agencies, which in total spend over...

  2. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Google Analytics -- Arguably the most powerful tools you would ever need in order to maximize the ROI of your SEO campaigns are found in your web analytics software. Google Webmaster Tools -- The definitive tool enabling webmasters to diagnose...

  3. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Key takeaways from Facebook marketing campaigns for Einstein Bagels, Cox Cable, Pizza Hut, and Dolce Salon make your content visible and shareable; and then track your content. Shashi Seth says Yahoo is working on a system that will better predict...

  4. Search Marketers' Wish Lists

    Marketers can take the time to build out and optimize very granular campaigns, but they simply do not integrate well with the current editor functions. I'd like to see more tools, with better functionality from the paid search side, especially for...