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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like...

  2. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    The point is that by creating a work-around that satisfies only AdWords advertisers, Google is appears to also be catering to its own interests in the marketplace, as opposed to solely being a champion for security and privacy of the user, as one...

  3. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    In conversation with Surojit Chatterjee, AdWords Product Manager, Chatterjee explained to Search Engine Watch (SEW) that as mobile users essentially click an ad, it made sense not to change the pricing, but in the cases of desktop searchers who...