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Paid Search Programs

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  1. 4 Ways to Expand PLA Success in 2014

    Marketers will get more out of PLA programs if they track, attribute, and report across their entire paid search efforts – both text ads and the PLAs. By accessing product-level performance information, marketers can identify the outliers for each...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    By the time most educational programs have caught up, things have changed again," Weintraub said. Digital agencies give themselves a taste of their own smart medicine by using things like custom targeting and psychographics as part of the digital...

  4. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was revealed during the first Hangout on Air for...