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  1. 4 Ways to Expand PLA Success in 2014

    Marketers will get more out of PLA programs if they track, attribute, and report across their entire paid search efforts – both text ads and the PLAs. By accessing product-level performance information, marketers can identify the outliers for each...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. The key is to understand and consider that even if a user is...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    By the time most educational programs have caught up, things have changed again," Weintraub said. Digital agencies give themselves a taste of their own smart medicine by using things like custom targeting and psychographics as part of the digital...

  5. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was revealed during the first Hangout on Air for...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or other costly programs. Now, let's look at how owned, earned, and paid can, and should be, leveraged to...