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Paid Search Programs

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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social marketers should perform this type of research for their own programs. Start exploring how you can measure performance metrics and customer lifetime value to create more meaningful programs. By comparison, paid search has seen more stability...

  2. Are Scholarship Links Considered Unnatural by Google?

    Given that there are very few scalable link acquisition tactics beyond "create good stuff and attract links" left, I think that it is quite possible that Google will start taking a serious look at people who leverage scholarship programs on a...

  3. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  4. Last-Minute SEO - Here Come the Holidays!

    To be extra secure, if this is your first foray into affiliate programs, build a smaller "burner" site that will allow them to send traffic to your engine, but NOT to your main domain. In fact, your organic search showing up with a paid ad can...

  5. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    The announcement said retailers were investing more in organic this year than last, among other tactics like affiliate programs and remarketing. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  6. 4 Ways to Expand PLA Success in 2014

    Marketers will get more out of PLA programs if they track, attribute, and report across their entire paid search efforts – both text ads and the PLAs. By accessing product-level performance information, marketers can identify the outliers for each...