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  1. Optimizing Images for Search Engines

    Evans attests that features natural to image search—easier to optimize, free inclusion, and less competition from major retailers - create special advantages of image search optimization for niche markets and smaller retailers.This is one case...

  2. Search Engine Marketing Articles

    In this Q&A, she discuss the difficulty in getting behind Yahoo's new paid inclusion program ("they're shoving it down people's throats"), the desire to buy contextual ads priced differently than search-targeted ones, thoughts on local ads...

  3. Yahoo Announces Content Acquisition Program

    Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...