Ad Relationships Threatens to Burst the Search Bubble conference backed by Consumer Reports' WebWatch. Still In Search Of Disclosure (PDF file) is a new report Consumer Reports' WebWatch released at the event.
Consumer WebWatch employed four librarians to look at each of the 15 sites and respond to a questionnaire designed to measure clear and conspicuous disclosure of paid placement and paid inclusion programs.
Last year, Consumer WebWatch released the results of a study of typical web users, showing that although disclosure practices had improved since the FTC letter, users were still confused about search engine paid listings and paid inclusion practices.
VeriSign to restart controversial '404' redirect service Silicon.com Oct.http://www.silicon.com/networks/webwatch/0,39024667,10006431,00.htm And paid inclusion search engines should strongly consider labeling their results and acknowledge to the...
Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. Last year, NO search engine with a paid inclusion program provided proper...
Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. Last year, NO search engine with a paid inclusion program provided proper...
A Matter of Trust: What Users Want From Web Sites" was conducted for Consumer WebWatch -- a Consumers Union project -- by Princeton Survey Research Associates. A Matter of Trust: What Users Want From Web Sites Consumer WebWatch, January 2002 http...
