SEO News

Paid Search Program Inclusion

  1. 5 Tips to Get Your Product Feed Ready for the Holidays

    For the next few years, just about the sexiest thing you could do with feeds was Yahoo SSP (paid inclusion) program – and we all felt a little dirty about that one. This dwarfs all other online ad channels with the exception of Google's own keyword...

  2. State of Search: Strong SEM Industry Growth Projected in 2011

    Paid Search (PPC/Paid Inclusion) Facebook's PPC advertising program is gaining momentum amongst the businesses, which was up to 47 percent of total businesses in North America and 45 percent of the businesses utilizing Facebook ads worldwide.

  3. Yahoo Dropping Paid Inclusion Program at End of Year

    has announced that it's nixing its paid inclusion program. has been criticized for its paid inclusion program, since the sites who do pay and those who don't are mixed in together. The submissions led to inclusion in the organic listings as the...

  4. Search Shifts and Predictions for 2009

    These may not be straight text search results, but I don't think we've seen the last of paid inclusion. If there's one paid search service that can thrive on '09, it's paid inclusion. A Paid Inclusion Rebound

  5. SEM Going Legit – Literally EDU

    SEM, a popular and ever-growing Web marketing application, is the overarching term to describe marketing a Web site through search engines, including single or combined efforts to improve organic listings, running pay-per-click (PPC) ads, using...

  6. Search Spend Seems Healthy Despite Slowing Economy

    Paid placement captures 87.4% of 2007 spending; organic SEO, 10.5%; paid inclusion, .07%, and technology investment, 1.4%. Google AdWords remains the most popular search advertising program, but both Google and Yahoo sponsored search spending has...