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  1. Paid Search Fire Drills: Common Oversights, Harsh Consequences

    I can think of many instances over the years where we've on-boarded a client who has been tracking and reporting on their paid search program using a third-party tool like Marin or Kenshoo, but reporting other channels such as organic through an...

  2. Optimizing Images for Search Engines

    Site owners participate in the program by clicking the "enable enhanced image search" link for one's site. Do NOT expect your photo editing program's default settings to give you optimized file names," she continued.