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Paid Search Program Content Match

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  1. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Your competitor in Japan may be local, but you can fine tune your program to make it perform to an ROI. Last month, we covered missed opportunities in Japan, including understanding the search engine market, mobile search, landing page design, paid...

  2. Search Ad Quality Score 101, Part 1

    Well, Google actually started their quality score program back in 2005 -- they just didn't tell advertisers. Hopefully, one of your resolutions is to increase your quality score for your paid search campaigns.

  3. The State of Paid Search in the U.K.

    Jones said there simply are not enough PDA/mobile searches going on to justify the effort involved to create program. At the Search Engine Strategies London event last month, the Search Advertising Forum session provided an overview of the current...

  4. Optimizing Images for Search Engines

    Site owners participate in the program by clicking the "enable enhanced image search" link for one's site. Do NOT expect your photo editing program's default settings to give you optimized file names," she continued.

  5. Contextual Search Ads: Boon or Bust?

    In this program, "We reach out to all the sports sites via Quigo and Kanoodle to position us on the front page of sports USA today and Microsoft Sports. While paid search ads display 10 per page, many content publishers only take 3 contextual ads...