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  1. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Your competitor in Japan may be local, but you can fine tune your program to make it perform to an ROI. Last month, we covered missed opportunities in Japan, including understanding the search engine market, mobile search, landing page design, paid...

  2. Search Ad Quality Score 101, Part 1

    Well, Google actually started their quality score program back in 2005 -- they just didn't tell advertisers. Hopefully, one of your resolutions is to increase your quality score for your paid search campaigns.

  3. Contextual Search Ads: Boon or Bust?

    In this program, "We reach out to all the sports sites via Quigo and Kanoodle to position us on the front page of sports USA today and Microsoft Sports. While paid search ads display 10 per page, many content publishers only take 3 contextual ads...