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  1. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Optimized campaigns are great for visibility needs. If cash-strapped, the best place to try is Facebook, where...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Time is quickly running out for retailers using Google Shopping to switch to Google Shopping Campaigns. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the...

  4. PPC Management Operations: The Ultimate Guide

    These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns, this doesn't really apply. These trends can forge new campaigns you may not have thought of before.

  5. 4 Ways to Expand PLA Success in 2014

    Negatives offer important safeguards to ensure product targets aren't too broad and that they don't match too many queries and render campaigns inefficient. With the introduction of Google Shopping campaigns, product inventory and attributes are...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. As illustrated by the data, this particular organization did not have an active social media...

  7. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...