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  1. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Identify and optimize the content of the top 100 pages...

  2. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. That's why it's extremely important to understand these dynamics in the planning and scoping stages of a program, so that it doesn...

  4. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Optimized campaigns are great for visibility needs. If cash-strapped, the best place to try is Facebook, where...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. Time is quickly running out for retailers using Google Shopping to switch to Google...

  7. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. Negatives offer important safeguards to ensure product targets aren't too broad and that they don't match...

  8. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. As illustrated by the data, this particular organization did not have an active social media...

  9. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...