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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: One of our aims with the new SES events is to provide an easily digestible content program that is not overwhelming to look at with multiple tracks and multiple sessions that you can't attend all in one day.

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid search program is for them. However, don't ignore the relationship between any two metrics...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. Similarly, this August marks the cut off date for retailers to switch to Google's...

  4. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. Marketers will get more out of PLA programs if they track, attribute, and report across their entire paid...

  5. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Paid Search While it seems obvious to buy your brand terms in paid search...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    As illustrated by the data, this particular organization did not have an active social media program during this time frame. The proper balance between organic search, social media, email, paid search, referrals will vary.

  7. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Then again, you could also simply concentrate on your own program without regard to your true search competitors. I was reminded of this by a study we recently conducted on the top Consumer Packaged Goods (CPG) advertisers in Paid Search.

  8. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. The search community has always been infatuated with content in one format or another, and the...