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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? You can certainly use your analytics platform to identify where visitors are falling off and, in...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to predict ROI of time and resources invested using web data. In other words, if your marketing department...

  3. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). Marketing ROI has traditionally been measured like this: As recently as 2010, the dawn of social media marketing, those in the...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The ability for agencies and in-house teams to prove the ROI of SEO efforts. SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform.

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. That’s a fact, just as much as failure to put together a good campaign on any platform almost guarantees failure.

  7. Search News & Headlines Around the Web - April 6, 2011

    Analytics & ROI Marin Software Raises $16 Million For Paid Search Management Platform - TechCrunch Baidu to launch revamped legal MP3 music platform, expects to lose half of its users - The Next Web Use Google Analytics to Develop Social Media...