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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. You can watch the entire interview here, and get additional thoughts from Kawasaki about email...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. While many companies were at SES to network, the...

  4. The Search Agency Launches Local Search Campaign Management Platform

    The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Traditional search agency services were developed for large clients and...

  5. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    Whether each channel is managed by a different user, a separate agency or by the same team, this continuity in data and workflow ensures smoother and more reliable work. The ability to see paid search, display and social marketing data, for example...

  6. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  7. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Unfortunately, the requirements are much stiffer, only a Chinese company can run a store in Tmall but there is a way around this utilizing an agency to represent you as a proxy. Taobao Marketplace – a consumer to consumer platform similar to...

  8. Biggest Search Events of 2011 & Predictions for 2012

    Google have stated that overall this will be a single-digit percentage of keywords that is classed as “(not provided)” – however, from an SEO agency perspective, if you’ve set client targets for increases in non-branded search and are no longer...

  9. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    BoostCTR offers a network of professional copywriters to generate engaging, performing ads at a scale not often possible, or feasible, within a company or agency. Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad...

  10. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The recently released 4.0 upgrade to their enterprise and agency level search engine marketing campaign management product offers new features including: This partnership will have a turbo-charging effect not only on our agency services, but also...