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  1. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Context Connect and the open-stack nature of the Marin platform allow advertisers to integrate contextual sources of data and optimize their digital campaigns based on their unique external factors. Paid search impression volumes were 1,500 percent...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This platform aids in purchasing audiences at scale across digital media for...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    And what better way to tease them than using a platform designed for real-time marketing. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. Vine will become instrumental for brands looking to capitalize...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Could this be a baby step toward a larger advertising platform built around Google+? The ad platform grew leaps and bounds. Now that Twitter is beholden to shareholders, expect this kind of rapid development in the advertising platform to continue.

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In addition to the optimization of owned, earned and paid media for search, owned assets should also be orchestrated with one another using every available tactic to achieve optimum reach, enabling audiences to interact with the brand on its own...

  7. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. However, the reality with content marketing that most people are starting to awaken to, is that content has value...

  8. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review data in individual platforms or as a whole through Bitly. One of the most challenging tasks in selling digital marketing to the C-Suite is...

  9. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken advantage.