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  1. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    This makes Twitter content a platform for live content discovery, which is effective not only for relaying news, but also for brands to get out their messages. Plan for these everyday moments when timing your messages for your social media campaigns.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    The ad platform grew leaps and bounds. Now that Twitter is beholden to shareholders, expect this kind of rapid development in the advertising platform to continue. Could this be a baby step toward a larger advertising platform built around Google+?

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although slightly longer in format (15 sec vs. AdWords enhanced campaigns removed the ability to target mobile campaigns separately...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In addition to the optimization of owned, earned and paid media for search, owned assets should also be orchestrated with one another using every available tactic to achieve optimum reach, enabling audiences to interact with the brand on its own...

  6. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin looked at key performance indicators across U.S.advertisers and agencies that manage more than $5 billion in annualized paid search spend through the Marin platform. Marketers should be sure to have a call tracking service in place that can...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Generic Paid Search: The paid keywords, matched search queries, and campaigns from which traffic originated The challenge is to capture data generated by a multi-device platform. Google Analytics will leverage insights from paid campaigns to...