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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. One of the fastest growing trends currently in digital marketing is real-time bidding. Data management platform: These have a direct relationship with data...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. The fact that Facebook advertising on its own during this study was declared a successful initiative and had such a...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Everybody now has the view that you fish where the fish are…I go to where the platform is right to put the content. I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said...