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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. At SES Atlanta, we are purely focusing on paid and organic search with a fairly strong technical focus.

  2. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO...

  3. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. To me, SEM covers the whole gamut of marketing via search engines, both organic and paid", said Mark...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. As a representative suggested, networking helps BrightEdge stay tuned-in and likewise assists them in providing their...

  6. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Being so heavily involved with SEO and SEM, I’m always interested in learning how people outside the industry view paid search. During my first presentation last spring, I covered a quick overview of SEM, including how Google generates 96 percent...

  7. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In addition, the two have agreed to partner in the development of a paid and organic search solution for digital marketers. The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and...