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Paid Search Organic Results Searcher Behavior

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  1. Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

    They also found that autocomplete is a widely used feature in Google search, while Google Instant has little affect on searcher behavior. Google’s Instant Previews pane increases the importance of post-click-through behavior, while local search...

  2. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    Even if it were true that "no one will see the same web" this would have absolutely no impact on the everyday needs of a searcher or the way in which a searcher chose the right result. And Google Suggest has also been around forever, so the idea of...

  3. Q&A with Ken Jurina, President and CEO of Epiar

    User interaction is facilitated by these features and the probability is that the trend in click-throughs will skew towards increased searcher interaction with more ‘visible', usable, graphic listings – assuming the relevancy factor is retained.

  4. New Search Patent Applications: August 1, 2006 - Microsoft Answers?

    There are a number of new patent applications from Yahoo, including one that utilizes concept networks to understand the intention behind a user's query; another describing an addition to a user interface that lets a searcher define the context...

  5. Delving Deep Inside the Searcher's Mind

    Hotchkiss argued that comprehending how a customer thinks is crucial -- and understanding searcher behavior and motivations will dramatically increase a search marketing campaign's success. The searcher began her search using the word "cruise...