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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? SEO or search marketing (PPC was not invented, just organic SEO)

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Showing up in the paid and organic search results communicates to the potential customer that you are relevant. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote...

  3. Last-Minute SEO - Here Come the Holidays!

    In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates. Organic Search However, the term "organic" is typically paired with the term "search" for practical purposes.

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? Is the day coming when Google will force content creators to create a Google+ account and verify...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. By ensuring high coverage and relevant ads across the entire chain of search refinements, you not only can increase your CTR on...

  6. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Organic Search: What's Trending for Q1? The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent).iPhone users...

  7. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  8. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    The conversion path will include data from paid search, but also organic, email, direct visits, and more In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered...

  9. How to Dominate the Entire First Page of Google

    Organic Search Last but not least is organic search. In recent months, Google has made this task even easier, by reducing the number of organic results for brand terms to only 7. While you can't specify which organic site links will display, you...

  10. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically...