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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. I think of organic, expanded," said Kristine Schachinger...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. And most of us in the SEO industry are always finding a need for a new tool. Create an Industry Survey If you're looking for a more targeted industry problem, you could...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the New Year. In September 2013 marketers witnessed the single biggest change to happen in this industry since the introduction of off-page...

  4. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    The recent change made by Google to their paid ads has removed the background color, blending those ads in directly with the organic listings. Organic traffic won’t be handed to you on a plate, you have to out think and out scrap your competition...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics. We're still able to analyze the performance of Google organic search traffic at the page level and we can also analyze keyword level...

  8. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid Organic Social Content Distribution Unravelled; Badass Blogging: Best Practices to Enhance...