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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Here are 10 Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts...

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While not ideal, many websites still had a decent chunk of keyword data from Google organic search visitors that while it was annoying, it wasn't causing significant issues when it came to determining which keywords were the most important...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. Those with their sleeves pushed up working day-to-day on SEO know the reasons why this...

  4. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Finally, developing a set of metrics and benchmarks that...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    For ROI calculations, use your actual CTR values available via Google Webmaster Tools. Measuring social media ROI can be a daunting task, but not impossible. Note: An ROI of 1 or 100% implies you'd get back what you put into it, while CBA, also...

  6. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Note only organic results (blue) and PPC ads (red) will be replaced by those of Google. Your competitor in Japan may be local, but you can fine tune your program to make it perform to an ROI. The returns are healthy, the competition is a little...