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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    The conversion path will include data from paid search, but also organic, email, direct visits, and more In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered...

  2. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what negative keywords are to paid search ads. Make sure you're managing which sites your ads are...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This is key for not only the user experience, but also it is Google's preferred method as it relates to organic search rankings. Expect to see more traditionally ad free apps insert ads in the coming year as revenue pressure comes from the market's...

  4. How to Dominate the Entire First Page of Google

    In recent months, Google has made this task even easier, by reducing the number of organic results for brand terms to only 7. Last but not least is organic search. Organic Search While you can't specify which organic site links will display, you...

  5. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    The recent change made by Google to their paid ads has removed the background color, blending those ads in directly with the organic listings. Organic traffic won’t be handed to you on a plate, you have to out think and out scrap your competition...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Measure the organic traffic your content is getting from search engines.