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Paid Search Marketing Sherpa

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  1. Who's Who in Paid Search

    In today's SearchDay article, A Buyer's Guide to Paid Search Advertising Agencies, I review the companion guide from Marketing Sherpa that focuses exclusively on firms specializing in PPC search marketing campaigns.

  2. A Buyer's Guide to Paid Search Advertising Agencies

    Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. Marketing Sherpa's Buyer's Guide to Search Engine Optimization Firms...

  3. Connecting with Customers through Search Market Research

    Marketing Sherpa Oct 11 2004 3:56PM GMT Does it mean that the keyterm or page should be tossed on the search marketing landfill? During the session "Using Search for Market Research" at Search Engine Strategies San Jose, industry experts Ron...

  4. Delving Deep Inside the Searcher's Mind

    Marketing Sherpa Sep 13 2004 7:19PM GMT A longer version of this story for Search Engine Watch members offers additional tips and strategies for search marketing professionals, including pointers on leveraging paid vs.organic listings, targeting...

  5. New Search Engine Marketing Buyer's Guide

    SEO Guide Expands, But Ratings Upset Some Firms The Search Engine Report, April 2, 2002 http://searchenginewatch.com/sereport/02/04-sherpa.html Danny Sullivan's review of MarketingSherpa's "Buyer's Guide to Search Engine Optimization & Positioning...