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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  2. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Rand pointed out that an imbalance exists in the current SEM market: paid search only receives 10% of all clicks, yet it represents 90% of the budget. The second study scrutinized the order-value to see if users coming from paid ads were buying...

  3. Focusing Your Message from National to Local, Part 1

    Organic Search Organic Search Here are six tips for aligning your national and local SEM efforts. Target search retargeting or behavioral elements while using specific market programs coordinated to the franchise sales territories that promote the...