SEO News

Paid Search Marketing Marin Software

RSS
  1. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    Marin Software has a new feature which allows customers to choose a position in the paid search results and stay there. These new features and partnerships come on the heels of Marin Software's March IPO, in which they exceeded expectations...

  2. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads. Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is...

  3. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns. The Online Marketer’s Guide for the Holidays - Marin Software Download Marin’s 2012 Search Holiday Tips whitepaper...

  4. Big Data: An Introduction for Search Marketers

    In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...

  5. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...

  6. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained, “Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies.