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  1. What is SEM? Depends on Who You Ask

    When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe Runner SEO, who is also an industry speaker and blogger. Soon after the term SEM came onto the digital scene, it became synonymous with paid...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes...

  4. The New Era of Travel Affiliate Marketing

    The biggest change over the last several years has been the effort to reduce cannibalization by affiliates, with the OTAs and direct travel suppliers beginning to enforce restrictions with regards to SEM and keyword bidding strategies to maintain...

  5. What You Need to Know Before Committing to SEO

    It pains me to say that about the SEM industry, but it's a fact. As much as the SEM industry is responsible for creating some bad experiences (such as clueless people calling themselves "SEOs"), the prospect that sets the table with this "urgent...

  6. Search Spend Seems Healthy Despite Slowing Economy

    The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 North American SEM spending is now projected to grow to $25.2 billion in 2011, up significantly from...

  7. Making the Most of a Search Marketing Conference

    An in-house SEM may be more willing and able to elaborate on personal experience, since they are not bound by client confidentiality. Having participated in search conferences since 2003, I can say that I have learned a lot about this industry as a...