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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  2. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    But how can we accomplish this in the search engine marketing (SEM) landscape, especially when we optimize to keyword performance, not customer performance? You're now on your way to using customer value in optimizing your SEM campaign performance...

  3. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    However, there is one industry that is pleading for candidates, SEM (Search Engine Marketing)! Search Agency Update: Industry People CTR in Ranking Algorithm; Golden Sporks By Danny Goodwin Here's a simple walk-through guide for PPC advertisers...