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  1. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    You're now on your way to using customer value in optimizing your SEM campaign performance for increasing long term ROI! Some marketers are getting even smarter with their analytics and tracking ROI against new customer acquisition versus existing...

  2. SES New York is a Search Expo as well as an SEM Conference

    The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers...

  3. Meet the Conference Speakers at SES London 2009 – Part 1

    How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy-and get tips on improving conversion if they don't. Well, you can wait it out – like many people seem to be doing...

  4. Convincing the Executive Team to Invest in SEO

    You can start with a paid search campaign for instant results, proving the basic concept that search drives traffic and ROI. Yet, most traditional marketing and public relations programs do not drive an instant return on investment (ROI).

  5. Highlights from the SEW Blog: April 21-25, 2008

    Analytics & ROI SEM Industry Issues Survey Finds Search Engine Marketing Budgets in UK to IncreaseThe industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their search...

  6. Highlights from the SEW Blog: March 24-28, 2008

    Analytics & ROI SEM Industry Issues How to (Actually) Earn Money (Now) with Social Media (Really): Part 1Leveraging digital assets and hot social channels for long-term SEM benefit has now become SEO 101.