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  1. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Paid methods are items such as Google AdWords (the sections of the search...

  2. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. When I think of SEM, I think of paid search or PPC," said...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    This article will touch on two key changes in the search marketing industry: But chances are, as our industry matures, these changes are ones we will have to battle – and battle without ignorance. This article serves more as a meditation on a...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. INDUSTRY Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes and connected with peers on professional and personal levels. According to Greene, they come to the conference almost every year...