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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. ClickZ Academy brings a whole library of crash courses...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Redefine ROI: When an executive asks for ROI, what they mean is 'reassure me. CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. Patrick Brown, Principal, Marketing Analytics, Adobe Systems, Inc.no one...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. Social Media ROI vs. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy...

  5. Evolving Your SEO: Moving Toward a Content Marketing Approach

    How do you value, measure ROI, and focus on the best performing content strategies? Now we're at the nexus of web analytics and content marketing – call it content metrics. A good analytics package will allow you to track referrals for each content...

  6. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The ability for agencies and in-house teams to prove the ROI of SEO efforts. Analytics conversion data. SEO technology is required more today than ever before in order to assist in the ongoing efforts of keyword research, rank checking, competitive...

  7. Big Data: An Introduction for Search Marketers

    The ROI calculation is simpler – if you're getting more of the result you wanted, you pay for that lift. For example, there is now an array of search marketing analytics providers ranging from SEOmoz to Rio SEO to BrightEdge and Conductor.

  8. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...