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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. Soon after the term SEM came onto the digital scene, it...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    In September 2013 marketers witnessed the single biggest change to happen in this industry since the introduction of off-page factors and backlinks. The industry has become overly dependent on keyword referral as a data point," said Chris Keating...

  3. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    While it can round out the profile of your company personae to talk about the charitable things that you’ve done, to brag about industry achievements or to rail against an unpopular local government issue that impacts your audience, you do run the...