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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets A hotel booking engine website should always have three major page types and they normally serve well as...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. We all know that optimization for search isn't really free.

  3. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    For example, bids and budgets, so you can have different bids for each engine. And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account...

  4. State of Search: Strong SEM Industry Growth Projected in 2011

    Social media budgets are up, but only a little when compared to last year. Search Engine Optimization The study projects 2011 spending in the North American Search Engine Marketing sector to grow from $16.6 billion to $19.3 billion in 2011, a $2.7...

  5. Global SEO Programs Decentralize to Regional Governance Model

    The Great Recession forced a renewed discipline on SEO (and all corporate functions) as budgets tightened and control and efficiency became the key organizing principals. Search engine optimization (SEO) in large companies, for years now, has been...