SEO News

Paid Search Marketing Campaigns Mix

RSS
  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of...

  3. The Search Agency Launches Local Search Campaign Management Platform

    ElementsLocal, provider of a platform for franchisors to extend online marketing services to franchisees, says that AdMax Local will let the company effectively add local search to the mix. Introduced today, AdMax Local is a fully automated...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Use a diverse mix of "mild to wild" options. Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. When it comes to calculating "wins" for campaigns, these two formulas are most commonly used:

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    But the importance of SEO in the digital marketing mix remains unchanged and unchallenged. SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing...

  6. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results, ads, and other signals. If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your...

  7. How to Quantify Brand or Engagement Marketing With Paid Search

    This also opens the door to attribution by showing you how each channel works to draw in new and/or active users in much the same way attribution helps the direct response marketer make the right media mix decisions to increase overall sales.

  8. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    Noran El-Shinnawy, Director of Marketing, BoostCTR and SEW author said, "This is the perfect mix of optimizing both the technical and creative aspects of your search marketing efforts. In a written statement, Matt Lawson, vice president of...